High profile media relations
Unrivalled ability to package manufacturing stories and secure coverage across trade, regional, b2b and national press
Development of integrated communication and marketing plans, including setting up external press office function.
Our core skill and what sets us apart from other agencies, is our ability to generate stories that the media wants to cover, resulting in high profile coverage that drives enquiries, increases sales and raises brand awareness. We’ve worked with more than 100 manufacturers in the last decade on executing one-off press stories, managing product launches and as a virtual press office handing both pro-active and reactive enquiries.
We make life easy for our clients by coming up with story ideas, identifying commentary opportunities and riding on the back of national and industry stories. Better still, our team look after all the interviews, writing, approval and the most important bit…the selling in to an agreed media list and making follow-up calls to ensure maximum coverage.
It’s not just the media we do well. In this ever-changing communication landscape, we are increasingly being asked to provide a more strategic approach to getting our client’s stories across. This often involves us developing a comms strategy that is fully integrated into both the marketing and business plans and clearly sets out key messages, target audiences and the tools we are going to use.
Inevitably this will be a mix of traditional media relations, social media and digital, although we have also been known to effectively lobby and stage high profile political and royal visits. Regular meetings and a willingness to make the most of media opportunities is all we ask, we’ll do the rest.
Websites, brochures, technical documents, speeches and trade advertisements…if it involves the written word and needs to be delivered in a concise and effective way we can help.
As we all know things don’t always go to plan and minimising any negative publicity is just as important as getting your message out there. DC Communications has considerable experience in Crisis Management, working across a host of political environments and helping manage the reputations of their clients during sensitive times, including mergers, employee issues, MBOs and contractual differences. Burying your head in the sand and hoping it all goes away is never an option, it’s 9/10ths preparation and 1/10th execution.
Whether it’s managing your social media presence or delivering training workshops so you can do it yourself, we ensure you get the most business benefit from being on Facebook, Instagram, LinkedIn, Pinterest, Twitter and YouTube.
Why do manufacturers use us?
If what you’ve read here has left you wanting to know more please give us a call for a chat. And, if you’re interested in meeting up to talk about your marketing more in depth and to get a feel for us and the way we work, let’s arrange a time to meet. We look forward to hearing from you and doing business with you.
If you want a results driven, straight talking agency.
One that combines business sense with creativity, then please give us a call on +44 (0)121 607 1908