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You know marketing is important, you know you need a better website, more visibility, better content, more enquiries and a stronger brand.
All to provide better support for your sales team. But finding the time, people and expertise to make it all happen is another matter.
That’s where your virtual marketing department comes in.
Marketing for Manufacturing gives you access to an experienced team of marketing strategists, creatives, digital specialists, content writers, web developers and lead generation experts, without the cost and complexity of building the whole team yourself.
One team. One strategy. One point of contact.
Building an internal marketing department can be expensive.
You might need a marketing manager, designer, copywriter, SEO specialist, web developer, social media expert and campaign manager and that’s before you consider the specialist skills you only need occasionally.
Then there are the additional costs: recruitment, salaries, National Insurance, pension contributions, holiday and sick cover, training, software, equipment and the management time needed to coordinate the team. And when you need a specialist skill that isn’t available internally, you’ll often end up outsourcing it anyway.
With a virtual marketing department, you get access to all those capabilities when you need them, without having to carry the cost of a full internal team. You are investing in the marketing expertise your business needs, rather than paying for a department of people you may not need every day. It’s a more flexible way to build serious marketing capability.
You don’t employ the people. You access the expertise.
And because your marketing team works as an extension of your business, we get to know your products, markets, customers, competitors and commercial objectives.
Marketing a manufacturer isn’t the same as marketing a consumer brand.
Your customers may need to understand a complex manufacturing process, technical specification, certification, application or capability before they will even consider talking to you.
That’s why generic marketing doesn’t work.
Your marketing needs to understand the technical detail then turn it into clear, compelling reasons for your customers to choose you. Our experience spans manufacturing, engineering, industrial service and engineering product distribution and technical B2B businesses, giving us the knowledge to get beneath the surface of what you do and communicate why it matters.
Your virtual marketing department can provide as much or as little support as your business requires.
We start with your business objectives not a list of marketing activities. We identify where marketing can make the biggest commercial difference, then build a practical strategy around it.
We help you articulate what makes your business different and why your target customers should choose you. From proposition and messaging to brand identity and campaigns, everything works from the same strategic foundation.
Your website should be one of your best sales tools. We create websites designed to communicate your capabilities, demonstrate expertise, attract the right visitors and turn interest into enquiries.
Your technical expertise is valuable. We turn the knowledge within your business into content that your customers actually want to consume from technical articles and case studies to guides, landing pages, videos and social content.
Marketing should contribute to your pipeline. We develop campaigns designed to reach the right audiences, generate interest and create opportunities for your sales team.
Marketing and sales should work together. We can provide the content, campaigns, presentations, case studies and other tools your sales team needs to start better conversations and progress opportunities.
From graphic design and video to email marketing, social media and digital campaigns, our specialists are available as part of your marketing team.
Being found matters. We optimise your website and content so your business can be discovered through traditional search and increasingly through AI-powered search experiences.
That means focusing on the questions your customers ask, demonstrating genuine expertise and creating useful content around your products, capabilities and markets.
“With 720% increase in online lead generation, M4M have contributed massively to our fantastic growth over the last 10 years.”
Matthew Rose Sales Director, MWA Technology
How many people currently touch your marketing? A web company, SEO agency, freelance graphic designer or a PR company. And perhaps someone internally trying to keep everyone moving in the same direction.
It can become a full-time job just managing the marketing. Our virtual marketing department brings the expertise together.
One strategy. One team. One relationship.
That means less time coordinating suppliers and more time concentrating on running your manufacturing business.
How many people currently touch your marketing? A web company, SEO agency, freelance graphic designer or a PR company. And perhaps someone internally trying to keep everyone moving in the same direction.
It can become a full-time job just managing the marketing. Our virtual marketing department brings the expertise together.
One strategy. One team. One relationship.
That means less time coordinating suppliers and more time concentrating on running your manufacturing business.
You don’t need the same marketing resource every month. You might need a major website project now, a new-sector campaign next quarter and increased lead generation later in the year.
Your virtual marketing department can flex around your priorities.
You can start with a focused requirement and increase the level of support as your business grows. Or you can outsource the entire marketing function and let us take care of it.
We don’t believe in marketing for marketing’s sake. The question isn’t how many posts we can produce. It’s whether marketing is helping you achieve your business objectives.
That means looking beyond vanity metrics and considering measures such as:
Activity is only useful when it has a purpose.
AI is already transforming how people search, research suppliers and consume information. We embrace that technology.
We use AI to improve productivity, research, analyse information, develop ideas and streamline marketing processes. But we don’t believe AI replaces the human side of marketing.
Your people have the knowledge, your sales team has the customer insight, your engineers have the technical expertise.
We bring the marketing expertise and technology to turn that knowledge into commercial advantage.
The future of manufacturing marketing will be human expertise amplified by technology.
Because you don’t necessarily need more suppliers. You need someone to take responsibility for making marketing happen. Outsourcing your marketing to a virtual marketing department gives you:
You don’t have to build a marketing department. You can have one.
Let’s sit down at your premises, understand your business, talk to your team and identify where marketing can make the biggest difference.
No sales pitch. No off-the-shelf marketing package. Just a conversation about your business, your ambitions and what your marketing needs to deliver.
A virtual marketing department is an external team that acts as your marketing function. Rather than employing multiple marketing specialists internally, you gain access to strategists, creatives, digital specialists, content experts, web developers and other marketing professionals as required.
Yes. It can be particularly useful for manufacturers that need specialist marketing expertise but don’t want the cost or management responsibility of building a large internal team. It also allows marketing activity to scale around changing products, markets and commercial priorities.
Yes. A virtual marketing department can operate as your complete outsourced marketing function, covering strategy, branding, websites, SEO, content, campaigns, social media, lead generation, creative and sales support. The precise mix is built around your business.
Yes. A virtual marketing department doesn’t have to replace an internal marketer. We can provide additional strategic and specialist resource where your existing team needs support, from SEO and content to web development and campaign management.
The best place to start is a conversation about your business rather than a discussion about individual marketing services. We can arrange a strategy session at your premises, meet your team, understand your ambitions and identify where marketing can deliver the greatest commercial impact.
We have found M4M to be a refreshing change from more traditional marketing companies, who understand design, but do not appreciate the overall strategy of marketing, and indeed selling. Eye catching design is not enough for OEMs such as ourselves; we need a return on our investment and we need to see how the marketing services provided are very much in line and reinforce the sales, marketing goals and deliverables.
Tony Hague Managing Director, PP C&A
M4M impressed me from day 1, as we had some immediate needs – a global partners event within a few days of my 1st discussion with Warren. He mobilised a team to support what turned out to be a very successful event, and we haven’t looked back since. Many thanks to Warren and his excellent team, they feel like an integral part of our company.
Alan Peel Chairman, Impression Technologies (ITL)
Working as an integral part of our business, Marketing for Manufacturing has contributed massively to our fantastic growth over the last four years and continue to support our future business growth.
Martin Wardell Managing Director, MWA Technology
We wanted a partner who would manage our marketing from start to finish. Warren, Steve and the team at M4M certainly achieved that. They manage everything from design for print, branding and identity, design for web and strategic marketing to PR. Working together with Marketing for Manufacturing helped take the marketing at Alloy Wire International to another level.
Mark Venables Managing Director, Alloy Wire
We have been working with M4M for a number of years now and their professionalism and creative design has taken our brand to the next level. By creating a structured and proactive marketing strategy for our company we have seen a huge increase in sales over this period.
Ian Bytheway Managing Director, Conveyor Units
I’ve had the opportunity to work with M4M on several projects over the years, and they have consistently delivered work of the highest quality. Their professionalism, attention to detail, and commitment to achieving excellent results make them a trusted partner. Just as importantly, they’re genuinely a great group of people to work with. I would not hesitate to recommend M4M to any organisation looking for a reliable and effective B2B marketing services provider.
Jonathan Lane Ester Chem
With 720% increase in online lead generation, M4M have contributed massively to our fantastic growth over the last 10 years.
Matthew Rose Sales Director, MWA Technology
I’ve been working with M4M for the past 4 years and found each team member to be professional, friendly, supportive, and people I would genuinely class as work friends. With support from Warren and Steve from the very top, to the daily support by Richard Hill, Luke and Sam, our account is always in safe hands.
Nikki Crook Marketing Manager, Photofab
I’ve worked with M4M for 8 years, their service has always been ‘spot on’.
Richard Wileman Managing Director, Wileman Fleet
Our new website is winning us new stainless steel stamping business. A visual show and tell! I can highly recommend the services of Marketing for Manufacturing. Great to deal with and always deliver!
Rowan Crozier Managing Director, Brandauer
While working with M4M we have refocused our product offer, sales and marketing. Business is booming. I would recommend M4M to anyone looking to boost sales.
Stewart Coull Managing Director
We’re very impressed with all of the content from M4M.
John Sayers General Manager Commercial – Lister Tube
If you want a casual conversion or you’d like to take advantage of our FREE one-hour marketing for manufacturing business health check. Just fill in the form and we’ll come back to you with 24 hours.